The days of looking a local business up in the Yellow Pages are a bit antiquated. Small businesses need to have a presence online and leverage digital marketing tactics to improve their online visibility and/or drive traffic to their brick-and-mortar locations or service based business drive customers to their websites to gain trust. The challenge is that many small businesses don?t have the time to invest in learning SEO and inbound marketing. They either fumble along with a less-optimized presence or hire someone to do the work for them.
